Sarah Gencarelli

(jen-kah-relli)

An awarded brand strategist, writer, and designer, all in one.

Arts, smarts & lots of heart.

At the intersection of strategy and creativity, I help brands uncover their core values at their heart and transform them into impactful brand experiences.

With over a decade of experience working with more than 150 brands—from Fortune 500 companies to innovative startups—I specialize in crafting compelling copy, dynamic brand design, and seamless customer experiences that drive growth and engagement. Based in Ottawa and collaborating with clients across Canada, I am passionate about empowering teams to create meaningful value that resonates with their audiences.

I’m co-founder of Wild Idea Co., a lean and agile brand and marketing partner for growing Canadian businesses.

TESTIMONIALS

Testimonials

Sarah is whip-smart and fun to work with. She brings great energy, is an engaged team member, and confidently rolls with changing priorities.

Sarah has great knowledge of multi-channel needs for a wide variety of clients and categories and is always keen learning...hello AI and how to it can be used for good. Working with her is such a delight and always full of fun and laughs.. she has a great laugh too.

- Lindsay Durney, Partner, Public Office Inc.

Sarah is both a talented creative designer and strategic thinker who can combine these elements to create compelling brand experiences.

She’s able to quickly understand the brand, business and customer needs to develop unique designs and solutions. She is a great partner and works in collaboration with team members to elevate their ideas and bring their vision to life. Helps that she is passionate about what she does, reliable and a pleasure to work with.

- Niraj Hansoti, Managing Director Catapult Capital, Jackman Reinvents

Sarah has a unique blend of strategy and creative that gives her the ability to solve brand challenges in a fresh way.

I have personally worked with Sarah on multiple brands over the years and her strategic contributions routinely drive the client's thinking forward. She is a champion of great creative ideas and never willing to compromise. Could not recommend enough.

- Olga Kisza, Strategy, Creative + Production

Great stuff happens when Sarah’s around.

She is not only creatively gifted, but possess the drive, pragmatism, and organization to actually get stuff done. And quickly too. In particular, I was always impressed by her ability to translate customer insight into tangible and differentiated opportunities that clearly drove commercial results for our clients.

I cherished my time working with Sarah and look forward to working with her again.

- Jacob Prapavessis, Head of Market Gravity, a Deloitte business

We have had the absolute pleasure to work with Sarah over the last 4 years. She is a rare combination of strategic smarts and insightful creativity.

Sarah helps businesses grow by providing strategies that are differentiated and realistic. To top it off, Sarah is always fun to work with and reliable.


- Christine McArthur, Managing Director, Mass Minority

Brand Experience

Interested in working together?